#Digitalpersona help free#

#Digitalpersona help free#

Share your digital persona with everyone in the company to help ensure their online communications align with it.In this blog we define what a Persona is in the context of digital marketing, how they can be used and share some of the best free digital marketing persona resources and links.ДЄ persona is a fictional character that has been developed to characterise the key traits of a particular group of your target audience. Representing your company, brand or product through a consistent digital-specific persona is essential to building trust with your customers as you interact online. Should you launch a blog? Develop a mobile app? Connect through Twitter, YouTube, Facebook or LinkedIn? It all depends on what you want to achieve, how you want to connect with customers and what can be accomplished within each channel. Once you have created your digital persona, you are in a great position to plan, implement and manage your organizationвЂ™s online presence. Step 4: Define your communication channels It can be helpful to think of tone as a sliding scale between two extremes: formal vs. For example, a 140-character tweet announcing an upcoming event calls for a slightly different writing style than a blog post that conveys in-depth knowledge. Just as in real life, the tone of your voice will vary depending on whom you are talking to, the communication channel youвЂ™re using and where customers are in the purchasing cycle. A consistent brand voice can be used as a starting point for your digital strategy, and can help shape content that is spread across multiple digital channels to feel like itвЂ™s coming from a single source.

It speaks for your company or product, and includes both what you say and how you say it. Your voice builds upon your brand values and conveys your digital persona through written words. Some of these values may verge on aspirational but donвЂ™t stray too far from what you, and your customers, know to be true. This includes both what your customers can and canвЂ™t expect. To help further describe your digital persona, consider a few adjectives and statements that describe how you want to be perceived by customers.

An effective overview should quickly and easily let everyone in your company understand the personality and character you strive to project online.

Innovative risk taker not afraid of failure pushes self and others out of their comfort zones to achieve more and master their craft an ideal blend of maturity, experience and vigor.

For example, if you were to choose an image of Steve Jobs for your overview, your description might be: Now add a few words to help define that personality. Start with the image of a person, place or object that you believe accurately represents your company, brand or product personality at a glance. Here are the four steps necessary to create a digital persona for your company. These insights can help ensure that your digital persona accurately reflects your company and resonates with your customers. All of these may inform it but, put simply, your digital persona is a guidepost for your companyвЂ™s online communications with your customers.ДЄn important preliminary step is to use focus groups, customer insight surveys or other market research tools to understand how your online presence is currently perceived by your audience.

ItвЂ™s not your brand, product positioning or messaging itвЂ™s not your logo, color palette or type treatment and itвЂ™s definitely not your mission, vision or values. It shapes what you want your customers to think, feel and believe about your business. It reflects your style, attitude and personality. You may already have a brand or company persona, but a digital-specific persona allows you to define how you want to be represented across online communication channels.ДЄ digital persona represents your company, brand or product as though it were a person. To create and sustain strong customer relationships, you need to know who you are as a company and how you want your customers to experience and interact with your business or product online. Here weвЂ™ll explore what a digital persona is and how it can elevate your organizationвЂ™s online marketing. A solid digital strategy begins with establishing a company-based digital persona.